You are to form a team of three to five to develop a branding strategy for a real-world brand. A free-of-charge workshop will be conducted for advising and coaching. A maximum of six shortlisted teams will deliver a presentation on their proposals to a judging panel of branding experts.
All submissions must be prepared in English and sent via email mktchallenge@suss.edu.sg. An acknowledgment may be expected within three working days.